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The U.S. Online Retail Forecast
Omni-channel Retailing Challenged by its Success
After years of premature and wildly errant predictions about the “death of stores” caused by online sales, we’ve come to a point where even a mild version of this scenario is dismissed as hyperbole. That’s unfortunate because we are now witnessing a shift to online sales that is impacting the physical retail landscape on a scale that can no longer be considered immaterial. These changes are gradual and cumulative, which tends to obscure their corrosive effect.