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2018 Online Retail Forecast
Online Shopping and Large Retailers: BFFs or Frenemies?
As we reflect on yet another stellar year for U.S. online retail sales, we again must ponder whether the dream of digital riches for large retail chains has finally begun to materialize after more than a decade of high expectations and general disappointment despite great efforts. On the heels of three consecutive years of impressive mid-teen growth rates for aggregate U.S. online retail sales, which will surpass $520 billion this year, it’s time again to consider when the big payoff from an omni-channel strategy will come for large retailers. When will these frenemies finally become BFFs?