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2018 U.S. Holiday Retail Forecast
This Holiday Cheer Could Be a Last Hurrah
Challenges to the U.S. retail sector remain, but the prospects for the 2018 holiday season are more encouraging than they have been in quite some time. While digital disruption and weak topline sales growth have been impediments to profitability and ROI in recent years, major retail executives are speaking about business conditions more optimistically than they have in several years, largely due to an uptick in consumer spending.